The Heart of Appalachia Tourism Authority was created by the Virginia General Assembly in 1993 to promote, expand and develop the tourism industries of the coal-producing counties of Buchanan, Dickenson, Lee, Russell, Scott, Tazewell, Wise, and the City of Norton, within the Cumberland Plateau and LENOWISCO Planning Districts. We are governed by a Board of Directors with members from each of these localities. In 2013, we also opened the Heart of Appalachia Visitor's Center in St. Paul, Virginia; a Commonwealth of Virginia Certified Tourist Information Center. In addition to providing visitors and potential travelers with information about our region's natural beauty, unique attractions, events, activities, dining, lodging, shopping and more, we offer marketing, promotion, social media and hospitality training and assistance to our region's many business assets. We also offer facilities for meetings, events and social gatherings.

Hours of Operation:
M - F 8am - 4pm
Saturdays 8am - 2pm in season
Sundays by appointment
Special Events & Exhibitions as scheduled

Physical address: 3028 4th Avenue Market Square, Saint Paul, Virginia 24283 USA

Mailing address: PO Box 186, Saint Paul, Virginia 24283 USA

Contact Pam Vance at (276) 762-0011 or



Twitter: @HeartAppalachia